Wednesday, July 9, 2008

Will All Online Ads Become Widgets?

It only seems inevitable that all online advertising will be "widgetized" in some way. Our CEO Matt Hulett has been espousing this for quite some time, and as this year increasingly becomes the Year of the Ad Widget, it seems others are adopting this point of view as well, including eMarketer Senior Analyst Debbie Aho Williamson. She just posted "Banner Ads Get Widgetized" on her Next Steps in Marketing blog, indicating that the movement toward widget advertising makes a lot of sense -- and cites WidgetBucks as example, along with a partner, VideoEgg.

- Dean

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