Wednesday, November 26, 2008

Holiday Report: Just Another Manic Cyber Monday

By now, most people have heard of Cyber Monday, the day after the long Thanksgiving weekend (U.S.), which includes Black Friday. While Black Friday is brick-and-mortar stores' day in the sun, Cyber Monday has been hyped by the National Retail Federation as the day that online retailers see the spike in clicks and sales once people get out of the crowds and back to their laptop to shop, usually at work (and lots of other places, too). This year, about 72 million people are expected to shop online on Cyber Monday.

In preparation for Cyber Monday, a new poll from the NRF's digital division, Shop.org, shows a whopping eight in 10 are offering some kind of price promotion, up from 72% last year. Promos include specific deals (38.8%), email campaigns (32.7%) and one-day sales (24.5%). And 22.5% are offering free shipping on all purchases. InfoWorld profiles the report here.

With all this online retailer promotion in mind, ad placement becomes a key issue to taking advantage of this season. Yesterday's post here on the WidgetBucks blog highlighted some key aspects of placement:

  1. Think about the placement of your ads and the goal of each ad
  2. Marry the type of advertising with where it’s going to be most effective
  3. Avoid burying a CPC widget where the user is not likely to see it
  4. Place ads where the users' eyes are more drawn and possibly see a product that interests them
One final reminder: Give our Sensible Santa skin a try on your WidgetBucks' ad widgets. With site visitors in the shopping frame of mind, it's sure to catch their attention.

- Dean
Marketing Director
WidgetBucks

Thursday, November 6, 2008

Ad Network Island: A Survival Guide

Kirby Winfield, WidgetBucks' Chief Revenue Officer, is today's featured contributor on Adotas, a premier news publication focused on the Internet advertising and media industry.

In his exclusive post -- "Survivor: Ad Network Island" -- Kirby looks at key legs of the proverbial stool that can make or break an ad network in these uncertain times:

- Proprietary Technology
- Scale and Unique Reach
- Sales Team

Kirby's bottom line advise: As an ad network, take stock in what you ultimately control: your ad network. While that may sound over simplified, this is the time to focus on key initiatives, control spending.

If you want to learn more about ad networks, author and consultant Robert Moskowitz recently provided a nice piece that summaries the types of ad nets out there and a variety of tips on selecting the right ad network for your campaign.

- Dean