Thursday, November 6, 2008

Ad Network Island: A Survival Guide

Kirby Winfield, WidgetBucks' Chief Revenue Officer, is today's featured contributor on Adotas, a premier news publication focused on the Internet advertising and media industry.

In his exclusive post -- "Survivor: Ad Network Island" -- Kirby looks at key legs of the proverbial stool that can make or break an ad network in these uncertain times:

- Proprietary Technology
- Scale and Unique Reach
- Sales Team

Kirby's bottom line advise: As an ad network, take stock in what you ultimately control: your ad network. While that may sound over simplified, this is the time to focus on key initiatives, control spending.

If you want to learn more about ad networks, author and consultant Robert Moskowitz recently provided a nice piece that summaries the types of ad nets out there and a variety of tips on selecting the right ad network for your campaign.

- Dean

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