Wednesday, November 26, 2008

Holiday Report: Just Another Manic Cyber Monday

By now, most people have heard of Cyber Monday, the day after the long Thanksgiving weekend (U.S.), which includes Black Friday. While Black Friday is brick-and-mortar stores' day in the sun, Cyber Monday has been hyped by the National Retail Federation as the day that online retailers see the spike in clicks and sales once people get out of the crowds and back to their laptop to shop, usually at work (and lots of other places, too). This year, about 72 million people are expected to shop online on Cyber Monday.

In preparation for Cyber Monday, a new poll from the NRF's digital division,, shows a whopping eight in 10 are offering some kind of price promotion, up from 72% last year. Promos include specific deals (38.8%), email campaigns (32.7%) and one-day sales (24.5%). And 22.5% are offering free shipping on all purchases. InfoWorld profiles the report here.

With all this online retailer promotion in mind, ad placement becomes a key issue to taking advantage of this season. Yesterday's post here on the WidgetBucks blog highlighted some key aspects of placement:

  1. Think about the placement of your ads and the goal of each ad
  2. Marry the type of advertising with where it’s going to be most effective
  3. Avoid burying a CPC widget where the user is not likely to see it
  4. Place ads where the users' eyes are more drawn and possibly see a product that interests them
One final reminder: Give our Sensible Santa skin a try on your WidgetBucks' ad widgets. With site visitors in the shopping frame of mind, it's sure to catch their attention.

- Dean
Marketing Director

No comments: