Sunday, March 29, 2009

The Beginner's Guide to Ad Optimization

WidgetBucks CEO Matt Hulett is a featured contributor in Monday's edition of Adotas, one of the interactive advertising's most targeted publications. Matt delves into the world of ad optimization, where he feels there is a lot of innovation happening today despite very little other good news coming from within the sector.

Matt discusses a group of optimization startups, including WidgetBucks, that are adding a tremendous layer of value between the supply and demand. These companies are still getting funding when other sectors have gone dry, and some have even been acquired recently.

The five areas of focus in what Matt calls the "ad optimization stack" include:

  • Container Optimization. Companies such as SnapAds, Tumri, Clearspring, Gigya and WidgetBucks
  • Targeting Optimization. Companies such as BlueKai, Exelate, Lookery and OthersOnline
  • Yield Optimization. Companies such as Pubmatic, Rubicon Project, YieldBuild, YieldX and WidgetBucks
  • Exchanges. Companies such as Right Media’s Publisher Media Exchange, Microsoft’s AdECN, DoubleClick
  • Auction-based marketplaces. Companies such as ContextWeb's ADSDAQ, AdBite, Turn, Google AdSense, and Yahoo! Publisher Network
Check out Matt's full Adotas post here.

Friday, March 6, 2009

Three Reasons Why Amazon Should Buy Twitter

Matt Hulett
With Twitter currently experiencing explosive growth and visibility, WidgetBucks CEO Matt Hulett takes a look at why it would make some sense for Amazon to buy Twitter. Check out his blog on AlwaysOn's VC & Money section -- a good read. If you're having a hard time visualizing it, below is a mock up of what might look like if Amazon were to integrate Twitter into its listing pages.

Eric Engleman of Seattle's TechFlash also wrote about this today as well.

Speaking of Twitter, check out this like-gold add-on that makes your Google searches real-time with Twitter.

Do you use Twitter? If so, start following WidgetBucks here.

- Dean