Wednesday, April 29, 2009

Are Your Web Ads Powerful or Pitiful? Forbes Explores AdXpose

Today on Forbes.com, writers Evan Hessel and Taylor Buley zero-in on AdXpose, the campaign verification service from Mpire, that gives online advertisers insight that helps them eliminate wasted ad budget.

The article, titled, "How to Know Your Web Ad Is Working," also delves into issues involving third-party ad selling, as well as how AdXpose tracks ads across the Internet and measures consumer engagement through "heat mapping" (see image below).

On Monday, Mpire was also included in another Forbes.com piece that examined the automation of ad tracking.

Click here for an AdXpose demo.

- Dean

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