Friday, September 18, 2009

Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent

The genie is out of the bottle...yesterday we released the first in a series of white papers reporting the data we have seen over the summer as we have wrapped numerous media buys with AdXpose.

We appear to have hit a nerve. As I write this, requests for the report are hitting my inbox at a rate of nearly 1 per minute. It doesn't hurt that Mediapost star reporter Laurie Sullivan nailed the findings in a fantastic article in today's Online Media Daily:

Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry that no one wants to talk about." Perhaps that's because data released Thursday in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online
ad buys were fraudulent.

Stay tuned for more findings. Headed to New York for advertising week next week, we'll see how the industry reception feels...

Kirby Winfield
Chief Revenue Officer
Mpire (Makers of AdXpose)

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